Mascara Basics: How to Apply It and Make It Last

Mascara is a quick way to open up your eyes. A few small habits help you get better results and keep your eyes healthy.

Prep your lashes

Curl your lashes before applying mascara for a more lifted look. Make sure your lids are clean and dry.

Apply from root to tip

Place the wand at the base of your lashes, wiggle gently, and sweep upward. Add a second coat once the first is slightly set.

Do not pump the wand

Pumping pushes air into the tube and dries mascara faster. Twist the wand in and out instead.

Keep it hygienic

• Replace mascara every three months or so.
• Never share mascara with others.
• Stop using it if your eyes become irritated.

Remove it every night

Use a gentle eye makeup remover before bed to protect your lashes and skin.

Explore our Beauty & Care section, including the Pure Volume Mascara.

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